
Fish House Market
A public market style restaurant inspired by the energetic social scene of downtown Milwaukee, along the river, and into the views of Lake Michigan.
High Concept Local Dining
Floor Plan & Ceiling Plan

Concept Imagery
PROJECT OVERVIEW
With three types of restaurant styles to choose from, I wanted to create a design based off of the high concept local dining experience prompt. This idea called for the restaurant itself to reflect the area it is located in, thus, I chose to create a dining experience inspired by the Milwaukee Public Market and have it reflect the ambiance of the Lake Michigan seafood.
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This project also began my experience with occupancy codes. With the floor plan we were given, I calculated the amount of people that could be in the space at once and that told me how much seating I could have within the plan.
CONCEPT STATEMENT
Inspired by the social energy of downtown MIlwaukee and the seafood brought in from lake Michigan, I wanted to create a nautical feel with industrial features within my restaurant. Materials like rope, metal, and even boat parts were things I wanted to include. I learned a lot about the different kinds of booth seating and that is also something I wanted to explore within my design as it can cater to a lot of guests.
To maximize the amount of people I could seat, I wanted to create a variety of seating types, ranging from casual socializing, to an upbeat bar experience. Overall, I didn't want too formal of an aesthetic.

Circulation paths and the ergonomics of restaurants was something I researched and took a lot of consideration in. The biggest challenge I had was whether or not I wanted a center bar. This had a huge effect on my layout, so I started with two main plans.


After flipping a few seating areas, I finalized that I wanted a large, custom banquette in the south east corner, and settled on the bar being against the wall adjacent to the kitchen, soon creating a cut-out in the wall for direct access for receiving food.


I began with the main parts of the restaurant, the hostess stand, the bar, and custom banquette seating. I created a lot of these components in Sketchup. Although I was going for a casual, public market style, I still wanted a host stand for guests to be seated.

I accomplished maximizing my seating within my space while still maintaining proper circulation, good flow, and all code requirements. The space remains open, yet includes many defined seating areas within.

I wanted to create some unique ceiling features that represented industrial style and incorporated nautical features like boats and rope.

Finishes
The majority of the finishes I used follow an industrial style through the use of woods and metals, yet I included a color scheme and some nautical patterns to create more of an upbeat feel.
3D Perspective Views




This was my first time rendering in Enscape and I definitely prefer this form over Revit or Sketchup. It makes the renderings seem so realistic and is easier to guess and check with the different types of materials. Since I created a lot of components in Sketchup, converting them into Revit was not the easiest and I was not able to edit their colors. Overall, I enjoyed this project tremendously.
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